FINOTI, Lucas Lira; TOALDO, Ana Maria Machado; SCHWARZBACH, Loise Cristina; MARCHETTI, Renato Zancan. Marketing Strategy Process: analyzing the sequential relationships among its strategic activities. Review of Business Management, [S. l.], v. 21, n. 4, p. 767–787, 2019. DOI: 10.7819/rbgn.v21i5.4031. Disponível em: https://rbgn.fecap.br/RBGN/article/view/4031. Acesso em: 15 apr. 2026.