OSTERMANN, Cristina M.; MOYANO, Carlos Mello; LAUFER, Jaime. Brand positioning in higher education: the perception of Brazilian generational cohorts. Review of Business Management, [S. l.], v. 21, n. 3, p. 416–434, 2019. DOI: 10.7819/rbgn.v21i3.4006. Disponível em: https://rbgn.fecap.br/RBGN/article/view/4006. Acesso em: 9 apr. 2026.