CARRETE, L.; ARROYO, P.; CENTENO, E. Are brand extensions of healthy products an adequate strategy when there is a high association between the brand and unhealthy products?. Review of Business Management, [S. l.], v. 20, n. 3, p. 421–442, 2018. DOI: 10.7819/rbgn.v0i0.3905. Disponível em: https://rbgn.fecap.br/RBGN/article/view/3905. Acesso em: 22 nov. 2024.