FARÍAS, P. The effect of advergames, banners and user type on the attitude to brand and intention to purchase. Review of Business Management, [S. l.], v. 20, n. 2, p. 194–209, 2018. DOI: 10.7819/rbgn.v20i2.3784. Disponível em: https://rbgn.fecap.br/RBGN/article/view/3784. Acesso em: 21 nov. 2024.