PAIVA, W. P. de. Evaluation of Effectiveness of an Advertising Campaign: an empirical study. Review of Business Management, [S. l.], v. 7, n. 17, p. 30–37, 2007. DOI: 10.7819/rbgn.v7i17.33. Disponível em: https://rbgn.fecap.br/RBGN/article/view/33. Acesso em: 22 dec. 2024.