DE QUEIROZ, Lívia; GIRALDI, Janaina de Moura Engracia. Country brand equity: a comparison between the USA and China. Review of Business Management, [S. l.], v. 17, n. 57, p. 1193–1211, 2015. DOI: 10.7819/rbgn.v17i57.1964. Disponível em: https://rbgn.fecap.br/RBGN/article/view/1964. Acesso em: 14 may. 2026.