OLIVEIRA-BROCHADO, Ana; MARTINS, Francisco Vitorino. Market Segmentation Methodology: segmentation basis and classification methods. Review of Business Management, [S. l.], v. 10, n. 27, p. 132–149, 2008. DOI: 10.7819/rbgn.v10i27.174. Disponível em: https://rbgn.fecap.br/RBGN/article/view/174. Acesso em: 25 may. 2026.