[1]
Scherer, L.J. and Toaldo, A.M.M. 2011. A Study of Consumer Behavior Towards the Retention Strategies of the Four Largest Mobile Phone Operators in Brazil. Review of Business Management. 13, 40 (Oct. 2011), 243–263. DOI:https://doi.org/10.7819/rbgn.v13i40.980.