Hermenegildo Chávez, M.V., Rondán Cataluña, F.J. and Martin Ruiz, D. 2023. Point-of-sale loyalty analysis considering store environment (online and offline) and recency of purchase. Review of Business Management. 25, 4 (Dec. 2023). DOI:https://doi.org/10.7819/rbgn.v25i4.4246.