[1]
Pimenta, R.F., Lopes, E.L., Silva, D. da and Serralvo, F.A. 2014. Brand Extension Evaluation: an experimental research study in the service sector. Review of Business Management. 16, 51 (Sep. 2014), 277–298. DOI:https://doi.org/10.7819/rbgn.v16i51.1527.