Leão, A.L.M. de S., Mello, S.C.B. de and Freitas, G.K.A. de 2011. Brand Uses for Self Alignment (footing) in Social Interactions. Review of Business Management. 13, 38 (Apr. 2011), 61–79. DOI:https://doi.org/10.7819/rbgn.v13i38.642.