Puente, D., Cavazos-Arroyo, J. and Puente-Díaz, R. 2025. The Impact of Perceived Financial Security in Neobanks on Customer Retention and the Cost of Switching to a Traditional Bank: The Mediating Role of Trust in Neobanks. Review of Business Management. 27, 01 (Mar. 2025). DOI:https://doi.org/10.7819/rbgn.v27i01.4287.