Cristina Munaro, A., Cristine Francisco Maffezzolli, E., Santos Rodrigues, J.P. and Cabrera Paraiso, E. 2024. Beyond the Screen: A Creative Exploration of Content that Engages on YouTube Discussed by Social Media Influencers . Review of Business Management. 26, 03 (Oct. 2024). DOI:https://doi.org/10.7819/rbgn.v26i03.4275.