Muñoz, R.M., Pablo, J.D.S. de, Salinero, Y. and Peña, I. 2020. RISK MEASURES AND THE RISK-RETURN PARADOX: AN ANALYSIS IN THE CONTEXT OF THE ECONOMIC CRISIS. Review of Business Management. 22, 2 (Apr. 2020), 348–362. DOI:https://doi.org/10.7819/rbgn.v22i2.4049.