Puente-Díaz, R. and Cavazos-Arroyo, J. 2019. That is disgusting! Should I trust you?: The role of mindsets in brand trust after a negative incident. Review of Business Management. 21, 2 (Apr. 2019), 254–273. DOI:https://doi.org/10.7819/rbgn.v21i2.3973.