TY - JOUR AU - Barreto, João Carlos AU - Nassif, Vânia Maria Jorge PY - 2014/09/18 Y2 - 2024/03/29 TI - Entrepreneurial Leaders and the Dissemination of Entrepreneurial Orientation JF - Review of Business Management JA - Rev. Bras. Gest. Neg. VL - 16 IS - 51 SE - Articles DO - 10.7819/rbgn.v16i51.1422 UR - https://rbgn.fecap.br/RBGN/article/view/1422 SP - 180-198 AB - <p>The objective of this research is to analyze<br />whether entrepreneurs’ leadership behaviors in<br />small and micro enterprises that provide services<br />contribute to the dissemination of the many<br />dimensions of entrepreneurial orientation. This<br />is basic qualitative research of an exploratory<br />and interpretative nature, carried out by means<br />of interviews – with a semi-structured script<br />– applied to five entrepreneurs who are MSE<br />leaders. Research data was analyzed through<br />content analysis proposed by Bardin (2008), and<br />narratives, according to Gibbs (2009). The results<br />reveal that entrepreneurs use the dimensions of<br />entrepreneurial orientation with varying intensity<br />and in an informal way, because they are not<br />familiar with the practices of these dimensions.</p><p><br /><br /></p> ER -