The relationship between corporate social responsibility and competitiveness: proposition of a theoretical model moderated by participation in global value chains

Mary Fernanda de Sousa de Melo, Roberta Souza Pião, Willerson Lucas Campos-Silva, José Geraldo Vidal Vieira

Abstract


Purpose – This paper aims to propose a model that relates Corporate Social Responsibility (CSR), competitiveness, and Emerging Market Enterprises (EMNEs) in Global Value Chains (GVCs)

 

Design/methodology/approach – Extensive literature review and analysis of issues about the competitivenes of EMNEs regarding CSR practices considering their participation in the global trade.

 

Findings – The refinement and integration of concepts from the literature review led us to verify that the participation of EMNEs in GVC moderates the relationship between CSR and competitiveness. As a result, we propose a theoretical model resulting in the proposition of six research hypotheses considering three dimensions of CSR.

 

Originality/value – The proposed model allows a better understanding of participation of EMNEs in the global trade considering environmental, social and strategic dimensions of CSR. It also contributes with the GVC literature in considering the global trade from the perspective of EMNEs and adding CSR dimensions in the analysis.


Keywords


Brazilian multinational; Developing countries; Emerging countries; Multinational Enterprises; South-South trade.



DOI: https://doi.org/10.7819/rbgn.v21i4.4018

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